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About Us
The Origin of Moonick Asia
Moonick Asia began as a team of seasoned corporate buyers brought together for one mission: to secure one of the largest energy procurement deals in the European market—a quarter-billion-euro contract for one of Germany’s top 4 major utility players.
Each member of the team brought deep procurement expertise from giants like Volkswagen, Apple, ABB and others, they were handpicked for their ability to navigate the complexities of cross-border sourcing, supplier negotiations, and contract structuring in the Chinese market.
After successfully delivering the project, the team faced a turning point. Rather than going their separate ways, they chose to stay together. United by trust, experience, and a shared vision, they formed Moonick Asia—not just as a company, but as a bridge between European clients and the often-inaccessible layers of the Chinese supply chain.
Today, Moonick Asia helps businesses across Europe unlock better pricing, smarter terms, and more resilient supply relationships by leveraging the team’s hard-earned networks and insights—built in boardrooms, factories, and negotiation tables across two continents.
Our Commercial Co-Founder
Johnny Browaeys
Hi there!
Welcome to our page. I am the Commercial co-founder of MoonickAsia, a boutique consortium of sourcing and procurement professionals providing tailor-made China sourcing and procurement services, enabling European companies access to Chinese electrification solutions (batteries, PV, EV) and helping Chinese companies deliver projects in Europe.
About Us
Moonick Asia connects Europe and China in the fast-growing renewable-energy and battery industries.
Our core strength lies in combining European project management with deep Chinese manufacturing know-how, ensuring smooth execution from sourcing to delivery for solar, battery, and energy-storage developers.
Our Team Structure
We operate through three layers of proven capability:
Multidisciplinary Core Team
Senior professionals in Europe and China manage each project end-to-end, ensuring clarity in technical specifications, supplier selection, contract negotiation, and on-site quality control.Subject-Matter Expert Network (100 + Experts)
Our extended pool includes specialists in battery cells and modules, inverters, energy-management systems, structural components, and power-electronics manufacturing—available on demand for each stage of your supply chain.Corporate Sourcing Experience
Every key role is held by people with 15 + years of direct experience in global purchasing, supplier quality, and supply-chain management within leading OEMs and Tier-1 industries.
What We Offer
Category Expertise in Energy Systems – Extensive background in batteries, PV modules, inverters, EMS, and balance-of-system components.
End-to-End Supply-Chain Support – Supplier evaluation, cost analysis, negotiation, production follow-up, logistics, and customs coordination.
OEM-Grade Quality Assurance – Engineers certified in APQP, PPAP, IATF 16949, and VDA 6.3 to secure consistent quality from prototype to mass production.
Europe–China Collaboration – Seamless alignment between European client expectations and Chinese production realities, built on long-term trust and operational transparency.
How Clients Benefit
Access to the Best Expertise When Needed: flexible engagement with senior professionals across categories without permanent overhead.
Reliable Quality and Timely Delivery: on-site supplier-quality engineers ensure each batch meets performance and certification standards.
Optimized Cost and Lead-Time: experienced sourcing and logistics managers streamline RFQ, manufacturing, and shipping to achieve efficient total cost of ownership.
Confidence Through Proven Experience: projects are guided by experts who have delivered large-scale solar and battery programs for international developers and EPCs.
Our Commitment
We bring together Europe’s clarity and China’s capability to deliver dependable results in solar, battery, and energy-storage sourcing.
With decades of combined experience, our team acts as your extended procurement arm—ensuring every supplier, shipment, and specification supports your success in the clean-energy transition.
“Sourcing from an ecosystem, not from a single supplier” — Johnny Browaeys
Case Studies
From Deadlock to Supplier Reinstatement
Brand name withheld as per NDA. Ongoing engagement (multi-month).
Their Initial Situation
European client received solar panels that failed to meet technical specifications.
The Chinese supplier, citing contract terms, demanded full payment and blacklisted the client from future supply.
Snapshot
Engagement: Dispute resolution, supply chain risk management, cross-cultural negotiation
Industry: Renewable energy (solar panels)
Scope: Third-party audit, executive-level escalation, supplier network restoration
Primary Outcomes:
Reopened communication after supplier blacklisting
Dispute resolved without litigation
Client regained access to critical Chinese supplier network
Key Challenges
Supplier unwilling to negotiate post-incident
Client at risk of losing access to entire supplier ecosystem
High reputational stakes on both sides
Our Systematic Approach (Conflict to Collaboration)
Third-Party Verification
Deployed independent audit to validate technical claims
Documented non-conformities with clear evidence
Strategic Escalation
Engaged a financial guarantor to mediate
Reached out to supplier’s top management, highlighting reputational risk
Cross-Cultural Navigation
Leveraged deep understanding of Chinese business customs
Reframed the dispute as a shared reputational risk
Impact (Selected Results)
Communication channels reopened
Blacklisting reversed, client re-admitted to supplier network
Dispute resolved amicably, no litigation required
Engineering Priority and Pricing in a Crowded Market
Their Initial Situation
European client’s BESS order faced critical delays; order size was too small for prioritization in the supplier’s production schedule.
Snapshot
Engagement: Supplier negotiation, market assessment, strategic escalation
Industry: Battery Energy Storage Systems (BESS)
Scope: Supplier diversification, executive negotiation, long-term resilience
Primary Outcomes:
Delivery delays resolved
Improved pricing secured
Diversified supplier portfolio
Key Challenges
Lack of leverage due to low order volume
High risk of further delivery delays
Our Systematic Approach (Negotiation to Advantage)
Market Assessment
Identified eight alternative suppliers
Shortlisted three willing to meet volume needs
Strategic Escalation
Leveraged longstanding relationships to reach supplier executives
Demonstrated client’s long-term growth potential
Impact (Selected Results)
Delivery timelines restored
Better pricing and terms achieved
Supplier risk diversified for future resilience
Framework Agreement Optimization for Major Procurement
Their Initial Situation
European client sought support in finalizing a €258M procurement framework for renewable energy components, aiming for maximum flexibility and cost efficiency.
Snapshot
Engagement: Contract optimization, logistics, financial structuring
Industry: Renewable energy (multi-sector)
Scope: Framework agreement, warehousing, payment terms
Primary Outcomes:
Eliminated down payments
Secured flexible volume commitments
Dedicated European warehousing
€40M in savings on €258M deal
Key Challenges
High upfront payment expectations
Rigid supplier volume commitments
Need for local logistics support
Our Systematic Approach (Optimization to Savings)
Robust Framework Design
Incorporated multi-industry best practices into agreement
Negotiated flexible volume and payment terms
Logistics & Financial Engineering
Secured dedicated warehousing in Europe
Eliminated down payment requirements
Impact (Selected Results)
Achieved €40M in cost savings
Maintained quality and delivery performance
Enhanced operational flexibility for client
Moonick Asia – Turning challenges into strategic opportunities for global renewable energy procurement.
